Pursuing the
new age in
customer experience
The 4-part FMCG Outlook Report Series is here
Download the free reportThe way consumers and shoppers are interacting with retail brands is evolving at break-next speed, the 2023 Outlook Report explores the ways in which brands and retailers are adopting new methods to attract and retarget consumer and shoppers in a highly converged world.
The 2023 Outlook Report series is a 4-part report covering key industry issues and forward-looking trends to help inform your strategies for the year ahead.
Winning in the new age of customer experience
Shifting Shopper Behaviours
The Next Advertising Frontier
The Future of Retail
Savvy shoppers are increasingly finding new ways to digitise all aspects of their daily lives, and there’s no industry where that’s more apparent than in retail. While digital brings opportunity, it has also created a fragmented media landscape. We’re bouncing from different devices or platforms every day – whether shopping on a retail website on our laptops, watching connected TV in our living rooms or listening to a podcast on our phones.
As such, the online shopper journey is no longer linear. Omni-channel demands an ongoing cycle of touchpoints, providing continuous inspiration and exposure for customers.
19%
of people told us that they will or intend to shop more online for their groceries in 2023, total Australian brick and mortar sales growth outpaced online sales performance in the 12 months to June 2023.
^47%
The popularity of AR, VR and gaming has also seen many brands and retailers experiment with these technologies, just as the global AR-in- retail market is forecast to grow at 47 per cent in the seven years to 2027.
82%
PwC also reveals that “done right, technology can help companies create phenomenal customer experiences and reap the resulting benefits” with 82 per cent of the top-performing US companies paying close attention to “the human experience around digital and tech”.
$8T
The Metaverse is also bringing to life a potential $8 trillion new frontier influencing omni-channel retail. It is not a technology but rather a new way of interacting immersively with new technologies.
63%
of online shopping orders were generated by smartphones. As of the first quarter of 2023, smartphones also accounted for approximately 74 per cent of retail site traffic worldwide.
74%
of Australians value their experience when choosing platform options to purchase. Technology continues to influence everything from how and where we shop to how we purchase. It is converging on and evolving the holistic shopping experience every single day.
What’s your long-term strategy?
Download the free reportSmart data utilisation will amplify your understanding of and dialogue with the consumer. The future is about using technology in ways that create more time and value – for your company and your customers.
That future is already here.
Are you ready?
That’s a wrap
The 2023 Outlook Report series is now concluded, in this 4 part series we’ve covered key industry issues and forward looking trends to help inform your strategies for the year ahead.
Contact your Circana representative to find out more.
