Pursuing the
new age in
customer experience
The 4-part FMCG Outlook Report Series is here
Download the free reportThe way consumers and shoppers are interacting with retail brands is evolving at break-next speed, the 2023 Outlook Report explores the ways in which brands and retailers are adopting new methods to attract and retarget consumer and shoppers in a highly converged world.
The 2023 Outlook Report series is a 4-part report covering key industry issues and forward-looking trends to help inform your strategies for the year ahead.
Winning in the new age of customer experience
Shifting Shopper Behaviours
The Next Advertising Frontier
The Future of Retail
Shopper behaviours can change rapidly. We only need to look to the pandemic to see the mammoth global shopping impact of instant disruptions to our supply chain.
But alongside pandemic turbulence came massive e-commerce growth and striking changes in consumption patterns. Now, add in skyrocketing inflation, rising energy and petrol costs, wages growth lagging inflation, and local and global supply chain issues; we know that many pandemic trends will remain embedded for the long term – shaped and reinforced by the new expectations of consumers navigating the cost-of-living crisis.
65%
of shoppers believe that private label products are a good alternative to branded products.
68%
of shoppers make unplanned purchases after seeing products on promotion.
$120B
The $120 billion Australian grocery channel is the heartbeat of the FMCG industry. Dollar sales are up 6.8% compared to the prior year and unit prices up 8.6%.
7.6M
More than half of Australian adults admit to wasting money regularly, as a nation, we waste 7.6 million tonnes per annum of food.
80%
Value is now overwhelmingly behind why Australians are changing brands. 80% of shoppers like to stock up when products
are on sale.
1/2
Half of Australians tell us that they try to buy environmentally friendly products and 68% are trying to purchase locally grown/made products over imported products when available.
What's your long term strategy?
Download the free reportSmart data utilisation will amplify your understanding of and dialogue with the consumer. The future is about using technology in ways that create more time and value – for your company and your customers.
That future already here.
Are you ready?
That’s a wrap
The 2023 Outlook Report series is now concluded, in this 4 part series we’ve covered key industry issues and forward looking trends to help inform your strategies for the year ahead.
Contact your Circana representative to find out more.
