The way consumers and shoppers are interacting with retail brands is evolving at break-next speed, the 2023 Outlook Report explores the ways in which brands and retailers are adopting new methods to attract and retarget consumer and shoppers in a highly converged world.
The 2023 Outlook Report series is a 4-part report covering key industry issues and forward-looking trends to help inform your strategies for the year ahead.
Winning in the new age of customer experience
Shifting Shopper Behaviours
The Next Advertising Frontier
The Future of Retail
Winning in the new age of customer experienceDownload the free report
As manufacturers and retailers transition to a new age of customer experience, the focus must now be firmly on connecting and converting consumers in a wide and growing range of shopping options.
The record high cost of doing business is passing on price increases to value-craving consumers. So how can you win with shoppers in these most turbulent of times just as we start to recover from the last one?
Shifting Shopper Behaviours
Shopper behaviours can change rapidly – who can forget the great toilet paper frenzy when the pandemic hit! But alongside that turbulence came massive e-commerce growth and striking changes in consumption patterns – trends that will remain embedded for the long term, shaped and reinforced by the new expectations of consumers.
Retail Media Networks
To understand the nuances in shopper behaviours, retail media networks can help brands connect marketing activities with customer purchases. They will become a core channel in a brand’s total marketing strategy, bolstered by data and technology advancements.
Experiences are the social currency of a new generation of consumers who have celebrated or commented on every meaningful life experience online. As part of a future-focussed omni-channel strategy, all these technologies allow people to experience physical goods in the virtual world before purchasing.
In an era of constant change and immediacy, making faster and better decisions is the only way to gain an edge or, in some cases, just keep up. Augmented decision-making will enable companies to move faster than the speed of change.
What's your long term strategy?Download the free report
Smart data utilisation will amplify your understanding of and dialogue with the consumer. The future is about using technology in ways that create more time and value – for your company and your customers.
That future already here.
Are you ready?
That’s a wrap
The 2023 Outlook Report series is now concluded, in this 4 part series we’ve covered key industry issues and forward looking trends to help inform your strategies for the year ahead.
Contact your Circana representative to find out more.